Skip to content
Bundled Up Snowflake Spectrum Letters To Heaven Autumn Harvest Spooky Friends Circus

Marketing Specialist

Brutus Monroe
Marketing Specialist Job Description
We are looking for an enthusiastic and energetic Marketing Specialist to join our Pittsburgh Headquarters team. As a Marketing Specialist, you will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities for Marketing Specialist

  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
  • Establish and maintain relationships with new and existing clients through networking and prospecting.
  • Create goals and objectives in order to approach customers through appropriate marketing channels.
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

    Qualifications for Marketing Specialist

    • Proven experience as a marketing specialist or similar role
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    • Demonstrable experience in marketing data analytics and tools
    • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
    • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
    • Well-organized and detail-oriented
    • Exceptional communication and writing skills
    • Commercial awareness partnered with a creative mind

    A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management. They should also have knowledge of HTML and CSS. A Marketing Specialist may have certifications from professional associations like the American Marketing Association, which has a Professional Certified Marketer designation.